Client
Dfinity
Overview
Before the fragment generator, producing visual content for blogs, social media, emails, and events meant going through design — every time. It was a bottleneck that slowed teams down and created an unnecessary dependency for what were often straightforward content needs. The company needed a way to move faster without sacrificing quality or consistency.
Client
Dfinity
Platform
Custom Web Tool
Responsibilites
UX/UI
Strategy
Protoyping
Duration
6 weeks
The Challenge
The challenge was making design feel effortless for people who aren't designers. Visual content production is deceptively complex — get the wrong canvas size, colour, or type treatment and things fall apart quickly. The goal was to absorb all of that complexity upfront, so that anyone in the company could produce on-brand content independently, without needing to understand the rules behind it.
The Solution
We designed an internal web tool that gave the whole company the ability to produce visual content independently. By building in pre-optimised templates across colour, canvas size, type, and animation, the complexity was handled upfront — turning what was once a design dependency into a simple three-step process: pick a layout, enter your content, export.
The Result
91.2% Reduction in time to create content: 45->4mins (avg) 77% Reduction in steps needed to publish new content: 18->6 Future-proof Tool framework allows for new templates/colour palettes to be added when needed
PORTFOLIO
caffeine.ai
caffeine.ai
caffeine.ai
UX/UI
Component Creation
Strategy
help.caffeine.ai
help.caffeine.ai
help.caffeine.ai
UX/UI
Image Creation
Templates
HAVE A PROJECT
IN MIND ?