Working within the constraints of the Zendesk framework meant there was limited room to reshape the underlying structure of pages — but plenty of opportunity to transform how it looked and felt. The visual language was overhauled to feel unmistakably caffeine, turning a generic support shell into something that felt like a natural part of the product. The homepage was rebuilt with clear intent — a structured landing page with a get started section up top, followed by popular topics, latest articles, and FAQs, anchored by a global smart search to help users find what they needed without digging. At the bottom of every article, contextual UX loops kept users engaged, surfacing related content and previously viewed articles to reduce dead ends and encourage exploration.