The real focus of the project was cohesion. Rather than treating the marketing site, the blog, and the product as separate destinations, the goal was to weave them into a single joined-up experience. A clean, persistent navigation tied everything together — making it effortless to move from building inside the app, to exploring a blog post, to learning about features and pricing — without ever feeling like you'd left the product world. The visual language was designed to reinforce that continuity, feeling like a natural extension of the web app itself rather than a disconnected marketing wrapper bolted on the outside.